SEO Optimized Content Marketing

Duration : 03:54:39

Guru : Bhanu Pratap Kaushik

316 Learners

Promo video


Complete Course Description

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions:



 




  1. What is “SEO content

  2. What types of SEO content are there?

  3. What is my SEO content strategy?



If you have any questions about strategies for SEO content creation that I don’t answer here, let me know in the comments and I’ll answer them here or in a future blog post.



Let’s get started!



 



What Is SEO Content?



To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts:



 




  • “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.

  • By “content,” we mean any information that lives on the web and can be consumed on the web.



So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.



I’m not going to tell you everything you need to know about optimizing your content for search engines here; that’s a whole another guide. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content:




  • Keyword Research: If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.

  • Keyword Optimization: Know where and how to use keywords in your content for maximum searchability. (SEOMoz offers a great guide to on-page optimization.

  • Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)

  • Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).


What Are The Requirements

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO.



So, as such no prior requirement is needed to take this course. This course would take you from 0 to 1.



 


What Am I Going To Get From This Course

From this course you would learn following things: 



 



1. To understand what marketers mean by SEO content



 



2. How to Develop an SEO Content Strategy



 



3. Define your goals



 



4. Consider your audience



 



Finally, stay on top of your site’s analytics. Regularly analyze your SEO content to see what’s working and what isn’t.



 


What Is The Target Audience

This course is for :



1. Freelancers



2. Bloggers



3. Entrepreneurs



4. Agencies