Duration : 03:54:39
Guru : Bhanu Pratap Kaushik
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions:
If you have any questions about strategies for SEO content creation that I don’t answer here, let me know in the comments and I’ll answer them here or in a future blog post.
Let’s get started!
To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts:
So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.
I’m not going to tell you everything you need to know about optimizing your content for search engines here; that’s a whole another guide. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content:
If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO.
So, as such no prior requirement is needed to take this course. This course would take you from 0 to 1.
From this course you would learn following things:
1. To understand what marketers mean by SEO content
2. How to Develop an SEO Content Strategy
3. Define your goals
4. Consider your audience
Finally, stay on top of your site’s analytics. Regularly analyze your SEO content to see what’s working and what isn’t.
This course is for :